Linking Strategies With Positive Results

Link popularity is used to indicate how many webpages link to your webpage.(i.e. webpages that contain your link). This is also referred to as inbound links.

Linking strategies have a great deal of importance when it comes to search engine optimization efforts. In my opinion, off-page optimization gives more weight than on-page optimization when it comes to being indexed and getting great page position on Google.

Below I have put together a few of the more popular linking techniques;

Writing and Submitting Articles

We need to get links pointing to our webpage. I have found that article writing and distributing to article ezines is a great way to get these in-pointing links.

Most of the article sites have high page rank, and this is definitely a plus and a great inpointing link.

Remember to have a link in your resource box pointing to your website, along with your other info.

Often other websites will get your articles from the e-zines/article sites, post your article on their website or in their newsletter. This gives you another inpointing link.

Product Testimonials

Writing product testimonials can also be a good way to get links pointing to your website. This strategy is a win-win situation. You gain an inbound link and you can get traffic from those reading your article

Joining forums and blogs is a great way to get more links. Get involved with-in these forums and contribute your knowledge and just make friends. Here you add your URL in your signature line, its as simple as that.

Content-Content-Content

Another natural way to get inbound links is to make sure your pages are filled with content. Relevant content and lots of it. The more content the better. People love to read and learn about whatever it is their interests are.

Other websites love linking to websites with lots of content. Especially when it is on the same subject line as their readers are looking for. Useful unique content is King! This also will look good in the eyes of search engines and possibly increase your keyword search ranking.

Reciprocal Linking

Reciprocal linking strategies involves exchanging links with other relevant websites. We don't want to exchange links with just any website. For example if we are a garden website we don't want to link to a mechanics website, no relevance.

We have to be careful about deciding to who we link to. The higher page rank the better off we will be. We don't want to reciprocate with page rank 0 websites. There is a good chance these websites are banned or in bad neighborhoods. Stay away from link-farms.

When trading links you have to make sure you use your main keywords in the link pointing to your site. These keywords should also be found in your title and description tags.

I hope these strategies I have laid out help you in your on-line business adventures. See you on the other side.

Affiliate Home Business Guide

James Veach, Affiliate Marketing Advisor,

Business Guide For Your Marketing Needs

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