Using The Art Of Pre-Selling To Increase Conversions

Many websites make the mistake of attempting the hard sell from the very first page that visitors reach. While sales pages do work under certain circumstances, the concept of pre-selling is one that can be used to generate greater conversions and improve bottom line profit.

When visitors first arrive on the pages of your website, they don't know you or anything about you. This makes them unlikely to purchase from you, without some ground work. Pre-selling persuades your visitors that they can trust you and that they can complete a secure, safe, and advantageous transaction on your page.

Be Perceived As An Expert

The most effective method of pre-selling is to be perceived as an expert on the topic of your site. In order to this effectively you first need to get to know your visitors and understand what they are looking for. The majority of visitors are more likely to be looking for information than an immediate source of a product.

Providing information to your visitors puts them in the frame of mind that means they are ready to purchase from you. They begin to trust you and believe what you say - in short, they perceive you as being an expert. Once you have identified yourself as an expert in a field, you are able to make suggestions and your visitors will be more perceptive to those suggestions.

Start The Sale

Once you've provided a reasonable amount of information and have come across as being an expert, then you can begin to offer related services or products. Ensure that those products or services you do offer are related to the information you have provided.

It's important to differentiate between hard selling and pre-selling. If you have an e-commerce store then you should have a good idea of the pages that are visited by people looking to buy and people looking for information. Consider the keywords they used when searching (for organic and paid listings) because these will give a god indication of whether to sell or pre-sell.

Match Your Voice To Your Visitors

The art of pre-selling doesn't have to be difficult. If you're dealing with individuals then consider using an informal and friendly tone. For businesses and organizations, a formal and informative mannerism will serve you well. Above all else, experiment with different techniques and methods - stick with those that work (although there's usually room for some improvement and optimization) and improve on those that don't.

WebWiseWords is a professional website content writer, helping to improve conversions and increase traffic through SEO copywriting and an extensive range of copywriting services. See how they can help increase conversions using the art of pre-selling on your website.