How To Attract One Way Backward Links

So the rules have changed, yes 2007 was a unique year in the world of web promotion as Google suddenly decided to crack down on the paid links market. Webmasters from around the world were slow to react despite many warnings from Matt Cutts and his chums. Even the old favourite, link exchanges, were affected as were over aggressive cross linking between your own sites. One way links are now, it seems, the future of web marketing. The question that many people are asking is how do you gain this form of backward link? In this article, I will be giving my opinion as to what the answer is to this all important question.

As strange as it might sound webmasters are able to gain a one way backward link purely by having a great informative website. If your site is of interest and use to people, other webmasters will point their readers towards your site in the form of a link. This is because it will enhance their visitor's experience of using their site, thus potentially attracting them back in the future.

It is vitally important therefore that your site is good to look at, is easy to navigate around, has interesting and unique content and is updated on a fairly regular basis.

To attract additional backward links to these natural ones I would advise you go down two routes. Firstly writing articles on your niche subject/s. This has many benefits but for the purpose of this article let's concentrate on how it helps you to gain one way backward links. This is the process:
1. You write a quality article.
2. You submit it to a couple of the popular article marketing sites, such as ezinearticles.
3. People read the article.
4. Some of them like the article so much that they decide to include it on their own website for their own visitors to also enjoy.
5. You gain a backward link via the author bio which appears at the bottom of the article.

You may hear some people bad mouthing article marketing. Ignore them; I can categorically confirm that this is one form of web promotion that works. Stick at it, writing two articles may not have a major affect however writing two hundred definitely will.

The second area to look at is quite similar to the first. This is where you offer to write content for other webmasters, for free, in exchange for a link back to your site. This is a new and up coming form of web promotion so get in there at the outset, you could just make a name for yourself.

Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including:

Therapy for stammering
DVD duplication service
Stuttering information