Article Marketing - Three Pointers for Hiring a Ghostwriter

Not everyone can write. If you want to become involved in article marketing, but really do not feel that you have the experience or the specific ability to be able to write well, you will want to consider engaging the services of a ghostwriter. In this regard, there are three pointers that you should keep in mind when it comes to hiring a ghostwriter to assist you with your article marketing efforts. By following these pointers, you will be in the best possible position to achieve long lasting success in article marketing ... not only today but into the future.

First, when it comes to engaging the services of a ghostwriter as part of your article marketing campaign, you must always keep in mind that experience matters. Unfortunately, there are many individuals lurking around in cyberspace today that hold themselves out as capable ghostwriters when they simply are not. Get recommendations and references - always.

Second, in regard to engaging the services of a ghostwriter, get writing samples from that individual. Another very sad reality when it comes to ghostwriters today is that many people are advertising that they provide excellent ghostwriting services when they simply cannot string together a coherent sentence.

Finally, make sure that you discuss you deadline needs up front with a ghostwriter. The best ghostwriters are also those that have the busiest schedules. Therefore, you need to make plans between the two of you to ensure that you will be able to meet your deadline needs and objectives.

Want to learn how I do it? Download my free guide here: Article Marketing Secrets

Mike Upshaw is an experienced internet marketer specializing in list building, traffic generation, article marketing and affiliate marketing. http://www.secretstointernetprofits.com

Article Marketing Success - What I Have Learned from a Million Page Views

Here I want to share with you, what I have learned after generating over a million hits to my articles and how anyone can get great targeted traffic and enjoy article marketing success...

Quality

If you are writing an article you need to have quality material that's interesting and informative. There are a lot of people who will write you an article for $5 - 10 and there of no use to you, as the reader will soon see the material is poor and never click through. Ideally, write the article yourself and if you want to use a professional writer, then make sure their experienced in your field of expertise.

2 x Versions

Create two versions of the same article, this won't take you much longer than doing one. You simply keep the same topic and edit a second article form the first and change the headline. I can write an article in about 30 - 45 minutes and edit the same one in about 15, so 2 x articles should take you no more than an hour to write.

The first article is the one you want the search engines to pick up and rate and choose the best article directory for the field that you are writing in. Different directories rate higher or lower on different subjects and don't always assume the bigger the directory the higher it rates. Submit the article and then point links at. The more high quality links you have pointing at the article the better, so bookmark it and blog it.

The second article can be used to get traffic from the rest of the directories.

Submissions

When doing directory submissions forget about quantity, again go for quality.

You can submit to hundreds of directories - but it's simply not worth the time and effort, for the results you get back.

There are thousand of directories but only around 100 are worth bothering with.

I have spent considerable time building lists that only consist of about 30 directories - but I know they will pull significant traffic on my theme. For example, I have one directory with an Alexa ranking outside the top 100,000 yet it will give me as many hits, as directories in the top 5,000 on several subjects!

It's very much a question of trial and error, simply submit to a directory and see how it performs on your subject.

Headline

You Headline needs to be keyword rich at the start and punchy, to grab your readers attention. A long headline is better than a shorter one; it gives the search engine spider something to bite on and gives enough words for you to entice readers.

Format

The longer an article is (and I often see articles of 1,000 words or more) the more chance the reader will be distracted, get bored and click way. The ideal length is around 550 words and no more than 750.

Keep your teaser text short and to the point. All it needs to do is to tell them why they should read your article - you don't need any of the article content in it.

When you write the article do NOT use long paragraphs - people find this intimidating and will click away. Keep paragraphs to six sentences or less and break up the article, with eye catching sub heads and bullet points.

You must make your article easy to read, as they have to get to the resource box!

When you come to the concluding paragraph, start to pre close them to your site. For example, you can tell them of other articles you have written on related subjects and they will assume they are on your site and click through.

Resource Box

Make sure you have a headline which has a benefit to the reader and use the text to tell them exactly what they are going to get at your site.

Article readers want information, so free Pdf's are always good. Your resource box is your advert, so use it wisely. Stress the benefits of what you do and always have a high perceived free offer they can take advantage of.

Click Through Rates

Many article directories tell you how many people have clicked through to your site from your article and as a general rule, you should be getting at least 10% and preferably a 20% click through.

Article marketing is one of the most effective ways of getting targeted traffic and I hope the enclosed tips help you achieve article marketing success.

MORE FREE INFO ON GETTING TARGETED TRAFFIC

For more on getting high quality targeted traffic and more on article marketing success visit our website at http://www.internet-viral-marketing.com

5 Tips - Article Writing for Niche Targeted Article Marketing

What do you specialize in? Can you think of ten bits of information necessary to your topic of specialization? I bet you can

Heres how:

1. Write down three items pertinent to your business. These can be very broad or narrow, depending on what your specific niche is.

2. Write down the name of a famous person to whom you relate when you think of your niche. Just one, and it can be anybody who has a quote online in reference to your niche. (Google a keyword with the word famous quotes after your keyword for this information.)

For Marketing famous quotes Google came up with:

Now we understand the most important thing we do is market the product. Weve come around to saying, Nike is a marketing-oriented company, and the product is our most important marketing tool.

~Phil Knight

CEO Nike

3. Write down three ways your products or services might be used. Describe them in a few sentences. Use bullet points and descriptive phrases to create added interests to these descriptions.

4. Write down three ways your business has changed your life and how those changes could apply to anyone who used your services and products. Use bullet points to illustrate the advantages and disadvantages of any changes youve experienced.

5. Using the ten items listed above formulate articles offering various perspectives of your products and services. Include business ideology and perspectives that apply specifically to your business. Include any helpful notes that would encourage your customers to use products similar to yours and how they would benefit from those products.

Are you interested in motivating your customers to greater achievements and helping them to accomplish their goals?

Claim your FREE Bumper to Bumper Traffic Guide at http://advertizeyourbusiness.com and get a FREE Subscription to our info packed Advertize eZine, too.

2007 - Jan D. Verhoeff

Article Marketing - Super-Charge Your Article Writing Style

Application marketing offers ideas and suggestions that make your articles sing with power and acclaim. Can you present your product in articles? Of course you can! If you can write a ten word Ad for your product, you CAN write an article that super-charges your marketing power.

SNAP ---

Give articles marketing magnetism with power-words. Evoke emotion in your reader by using words that sensitize there emotional reactions. Action words say it all. Do your verbs just lie there in wait, energize them with action filled gestures.

PIZZAZZ ---

Showcase your articles with subtitles and sub headers that scream. Sizzle and shine come from showcase words that alert the press to your product value. Marketing power relates directly to the subtitles you use. If your subtitles don't reach out and grab your readers, they aren't doing their job. Make them earn their place in your article.

SENSUALIZE ---

Content rich, well written articles captivate your reader, bringing them into the article and showing them how wonderful you are. You don't have to TELL them. When you make your articles about them, they FEEL it. They readily comprehend that you're all about THEM.

ENERGIZE ---

Put your reader into motion with an active call to action that demands response. Tell them to click your link. Tell them to fill out your signature form. Tell them what you want them to do. Don't leave anything to chance, give them explicit directions and activate them with a call to action they can't resist.

FREE ---

Give away the farm. Well, okay, perhaps not the farm, but a glass of milk won't hurt. They'll still buy the cow when they realize you only gave them a sample of orgasmic pleasure. They'll want more... Show them how much they can get. But only give them a sample.

Are you ready to make your copy sizzle with sensual pleasure?

Chocolate Marketing Concepts empowers copywriters with sensuality, orgasmic words that crackle with emotional energy. Sign up for a FREE Copy of The Chocolate Drop and Learn the Secret of sizzling sensuality and show-stopping voluptuous copywriting techniques.

Jan Verhoeff grabs the attention of potential clients with magnetic copy, marketing specialties, and dahliance! Learn more about marketing success at http://janverhoeff.com and claim your FREE Subscription to Jan's News & Updates.

A Free Marketing Method To Build Your Internet Business

There are many ways to market your Internet business. One of the least expensive yet most effective methods is by writing articles. I use it as a primary marketing technique and it provides me with a number of benefits.

1) It consistently brings traffic to my site. And, unlike an advertisement that runs one time and then stops, articles continue to work for me as long as they remain available. I still get traffic from articles that I wrote six to eight months ago. In addition, many of my articles are published in ezines and on websites with related content that bring me traffic. And, as an added benefit, I get all this advertising for free. It doesn't cost me a penny!

2) Writing articles provides valuable backlinks and can significantly improve your site's Page Rank. The number of backlinks is one of the criteria that search engines use to determine the relative importance of your site. Each time I post an article, it provides a backlink to my website. Search engines see the large number of backlinks at these article directories, ezines, and other sites that have published my work. As a result, my Page Rank numbers increase. This increased Page Rank number means that my site will get a better placement when people do searches. This, in turn, means that I will receive even more traffic. And, of course, an increase in traffic means an increase in profits.

3) Writing articles can provide you with an ongoing source of income. With each article that I submit, I place relevant information in the author's resource box. My resource box contains links to products that I am recommending as well as links back to my website. Some of the people who read my articles will click on these links and purchase those products. It is like running a small advertisement in each article I post. And, as I mentioned previously, articles continue to work for a very long time.

So, if you are not already, consider using articles to market your Internet business. They can supply you with an ongoing stream of traffic. They provide you with valuable backlinks that can increase the Page Rank of your website. And they can be a nice consistent source of income.

Do you want to learn more about how I make money? I have just completed a Free Internet marketing book entitled, How To Make Money Every Day!

Free ebook - Make Money Every Day!

Write Small Reports And Make Big Money!

Make Money Writing - It's easier than you think!

Article Marketing - Getting Started In Article Writing

Article marketing has long been touted as an effective strategy for marketing an online business. However, writing many articles and submitting them is easier said than done. One needs to follow a formula so that he will consistently churn out quality articles.

Firstly, you need to have a goal in your article marketing efforts. What are you trying to accomplish? Are you trying to get direct sales? Are you trying to get leads for your business? Or perhaps you just want to create brand awareness? It is important to state your goals before getting started. This 'streamlines' your article marketing efforts and you won't get distracted by other less important tasks. Having a goal helps you keep focused.

Next, you need to have a schedule for writing your articles. Sure, you can write 10 articles and take the rest of the week off. But it is better to write 2 or 3 articles a day, so you are practicing your craft on a daily basis. This has a knock-on effect on the quality of your articles. Submitting articles consistently also produces great results for your business in the long haul. If you write just 3 articles a day, that comes to about 90 articles a month and 180 after 3 months.

Article directories are free to use, so this is one of the best cost-effective ways to market online. Its a good idea to spend some time reading other articles written by authors in your niche, to get a feel for it and tune your mind to write quality articles.

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before its gone!

Article Marketing - Key Words? What Are They and How Do They Relate to Article Marketing? Part IV

In the previous articles you learned a lot about key words and how they are used as tools by people who are looking for information. Then we found out that just about everything on the internet is tracked. Because of this, we are able to learn more about what people are looking for and we can even see how many websites there are trying to supply information, products or services to the people that are looking.

Let's make up a scenario based on what we have learned and how it would be used in real life. This is just a fictitious example. Let's say I decided I wanted to promote an affiliate program for website hosting. I am just going to lay out for you what my train of thinking would be.

I do some key word research and I come up with 200 key words related to website hosting. After researching those words, I find 30 that aren't looked up the most, because all of the most searched words had too much competition. But I found 30 that are looked up regularly but don't have the huge numbers of suppliers with sites with those key words.

Now I do some research on those 30 words, and make sure I have plenty of good information and get a very strong understanding of the ins and outs of hosting. Then I write 3 articles for each key word, using the key word in the title of each article. I do this assuming that the hosting company that I have chosen to sign up as an affiliate for, has a very good product, and an excellent sales letter already provided for their affiliates (me).

Now here is the magic of article marketing. First, even if I knew a fair amount about my topic before, you can just imagine how much better I know the topic after I have written almost 100 articles. Second, I put a squeeze page in between my article readers and my hosting company.

How do I do this? I write a quick sales letter offering a free report on the ins and outs of choosing a web hosting company. This is easy, because I just wrote almost 100 articles. And now, I get the name and email address of everyone that clicks one of my links in my articles to get the free report before reading the sales letter of the hosting company.

Now you might be asking yourself, did I miss something? Is it really that easy? Why does this work? How do paying customers get to my affiliate link to buy web hosting? Next I will explain this to you from the customer's perspective because that is how you will see just how good it really does work.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

Make Money with Articles by Using Free Articles Directories

Amongst the many ways of making money with articles, the use of free articles directories is one of the best. Free article directories are websites that house free articles and a simple Google search for "free article directories" revealed 210,000 entries.

Articles are usually placed on these sites by whoever owns the copyright to them as a way of making money with articles with a proven promotion method. Each article has the owners resource box placed under it so that those who eventually read the article will know who wrote it (or at least who owns it).

The article resource box contains your name and a brief bio plus at least one link back to your site or affiliate link. Some of the free article directories will allow you up to three links, which is even better. Thus readers of your article will be able to get in contact with or visit your website for further information.

Articles directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example if you run an affiliate website), you can always hire a writer to do the work for you.

On the downside, getting quality articles written by a ghostwriter will be expensive to start with, but they will pay for themselves in no time, either through affiliate sales or sales of your own services. After that everything is then pure profit.

An Example:

If you want to think about this as an example; imagine that you are a career coach working from home and you could use some more clients. You write an article on a coaching related topic and submit it to various article directories. People who are looking for information related to the the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article has just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

Furthermore, since you have posted it on a free article directory, others who have affiliate websites related to coaching will almost certainly use your article for their website. Since they must attach your resource box to it, this will bring you even more exposure for every website that re-posts your article and you will benefit from the traffic that they get to their website.

There are numerous article directories out there for you to utilize. Your best bet is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit. This is one of the simplest ways to make money with articles by using free articles directories.

Peter Fisher is an expert author and webmaster, writing and publishing articles to help people with their careers and to benefit from the power of the internet. Find more information you can use on making money with articles at Article Directories or for career information click Writing as a Career