An ambitious website owner/operator must use article marketing techniques that will work for them and earn them the many benefits that article marketing can bring to their website. Articles are very often the main factor in driving traffic to a website. Good article marketing can also determine your site's rankings in search engine result pages. And remember, the higher a site ranks the bigger slice of the traffic pie it will get, This not only generates more profit but also creates potential for other income generating schemes as well. But, it is not enough to just cram as many articles as possible into your web pages. In order for your article marketing campaigns to be successful, there are certain standards that you need to maintain.
Because of the importance of article marketing as a search engine optimization tool, there seems to be a huge influx of private label articles being distributed around the web which you may download and use in your campaigns.. Don't do that! Always try to be creative and write your own unique articles, or at least just use the PLR freebies as a guide. Search engines robots are capable of seeing that your PLR articles are not unique and will attach less importance to them. If you are to gain the maximum benefit from your article marketing campaigns, keep your articles unique and well presented. A well written article will catch the eyes and interest of potential customers and keep them coming back to your website for more. Also, they will be more inclined to recommend your website to others.
So lets look at a four basic ideas to keep in mind when writing your articles. If you apply these simple tips to your writing agenda, your article marketing campaign will produce a higher level of success.
Keywords and Keyword Phrases.
An article should always be written around certain keywords and keyword phrases which will often be the keywords pertaining to the webpage you intend to promote. It is advisable to center an article around just one keyword. There will be many keywords and keyword phrases that you can use and why not write an article for every one? There are a variety of keyword tools around the Internet which will help a webmaster to determine which keywords and keyword phrases are most likely to be used by searchers typically looking for his/her website. So before you begin your article marketing campaign, spend time in choosing the keyword and keyword phrases you will write your articles around.
Keyword Density
The term 'keyword density' relates to the number of times each keyword or keyword phrase is used in an article. It is shown as a percentage of the total number of words in a text. An article must have good keyword density for a search engine to feel it's presence, but keep in mind that the recommended keyword density for article marketing optimization is from 3% to 7%, anything above this, say 10% density will appear very much like keyword stuffing and your article may well be penalized by search engines. At any rate, an article with 10% keyword density will hardly make any sense, if read by a human. On the other hand, if the keyword density is too low your article may be ignored by search engines, and your article marketing campaign will have little little effect. Ideally if your article is say 700 words in length, you should try to use your keyword approximately 35 times throughout. But remember, keyword density in the title, the headings, and the first paragraphs will carry more weight. This is good article marketing practice.
Good Article Content
Taking into account keyword density, you would be ill-advised to just litter your articles with keywords and not consider that they should also make for good reading. The success or failure of your article marketing campaigns will depend heavily on how much your article content entertains the reader. Articles should be well written with correct spelling and good grammar. Most of all they should make sense and be interesting. Most readers respond well to facts, figures and statistics. Always try to include good information and as many facts as you are able. A good, well written article is also likely to boost your reputation as being reasonably expert in your chosen field or topic. Some of them will read other articles you have had published, and as more people believe in you, they will be able to trust in you and your products.
Linking Articles
Another important thing to remember is to include a link to your website in the resource box immediately after your article. Whether you submit your articles to ezines and/or contribute your articles to newsletters and other article marketing sites, a small resource box with a brief description of your website should always be placed right after the articles that you have submitted. If people like your articles, they are more likely to click on the link directing them to your website. If a resource box is present on your article submission form, you may often be allowed to include two or even three links to your site. Always check this out as it would be a shame if your article is rejected by the directory/ezine owner because you abused the resource box.
So these four important rules of article marketing if implemented will ensure that your articles are well ranked and give your article marketing campaigns the best chance of being successful. Remember that your article marketing campaign success is totally dependant on the quality and content of the articles you have published.
Trevor Taylor
Trevor Taylor writes about his experiences in article writing and Internet marketing arenas.
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