Friday, June 6, 2008

Article Submission Software Makes Any Website A Star!

Article submission software has totally revolutionized the traditional methods of submitting article manually. Article submission or what is fondly termed as article marketing plays a pivotal role in the overall website promotion strategy of any webmaster. If you are not submitting articles to promote your website today, then you are seriously missing out a huge chunk of targeted traffic eager to buy your products, or sign up for your affiliate programs or list. This article will put you on a walkthrough in the world of article marketing and how article submission software fits in like a glove with this traffic generating technique.

Articles are your posters to the internet world, announcing your web presence. People submit articles to communicate their thoughts and ideas or introduce readers to their websites. A well-written article would pull in unstoppable traffic, while a poorly written one drives visitors away. But the truth is, unless you get your article out to as many article directories as possible, it is no use even if you wrote an excellent informational article.

Article submission is not the right way, mass article submission is. The problem with mass submitting manually to article directories is it takes ages, and is hardly an enjoyable experience. You would go through endless logging into article directories, copying and pasting your article at each site. It could take at least several hours to one full day to submit to 100 article directories, without the help of article submission software. Ask the old-timers and they would share their agonizing experience with you. But it eventually would pay off as they know that articles when given enough exposure to more audience would draw lots of targeted traffic. Some established websites syndicate content from article directories and when your article gets picked up and published, this could mean an unceasing stream of traffic to your website.

Since there is a demand for article submission service and no one had come up with article submission software, smart business people, mostly internet marketers started article submission services such as iSnare, Article Marketer, etc to help webmasters submit their articles. Good article submission services that provide top-notch service to their customers are still around, while some shabby ones just come and go. No matter what, there is a setback in using these services, that is, the cost. Such services either charge you a flat rate for a fixed number of articles to be submitted, or a quarterly subscription with a limit to the number you can submit. It can range from a few dollars per article to over $100 to submit about 10 articles. Unless your article is guaranteed to attract enough traffic to be profitable, it could be a costly exercise.

The beauty of technology is its endless pursuit of improving the way we carry out our tasks. Developers have built many article submission software to help us webmasters to expedite the article submission process. Some article submission software have taken article marketing a step further with full automation, and even allows for modifications of your article content. Many webmasters have ditched manual submission or subscription to article submission services for these tools. The robustness of such software and its one-off price tag are the main reasons why they are so attractive. Learn more about article marketing at my blog and get the latest scoop about the top few article submission software in the market.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author's name, bio and website links must remain intact and be included with every reproduction.

Davion is a successful webmaster and author. Discover more about article marketing and read reviews of top article submission software such as Article Post Robot, Instant Article Submitter etc and find out how these tools can drive instant and continuous traffic to your website at Article-Submission-Software.blogspot.com.

Tips For Effective Article Marketing

With lots of article coming out already you must make your article different and splendid?Here are some tips for effective article marketing.

  • YOUR HEADLINE MUST BE YOUR TITLE:-
Your title is the one which is noticed by many.Your article could be the winner of this year article marketing award. If there is no good title no one reads it hardly. An attractive title gives a nice impression about your article.

  • PARAGRAPH-THE LEADING ONE :-
The opening paragraph must do some better things.for SEO purpose the first sentence must carry the main key word. This also gives the introduction. This should contain the subject matter in it and must prepare the readers about the body of the article.

  • CLARITY OF CONTENT:-
Make a clear view and understanding about what the article is aimed for or what the article is targeted at. Is the article focussed on the products and services of a company? Is it aimed at marketing the website for you to gain traffic? Is it targeted to inform everyone about your existing market? Will it inform the readers about the link you have provided which needs a mass approach?

  • THE BODY OF THE CONTENT:-
A more of white space must be given in an article as we have done in this article. Many of the articles in the websites are not read but are scanned quickly. When you write only two or three lines in a paragraph you are increasing the chance of reading the article than scanning it.You may add dry informative words to your article but make sure it does not bore the reader. There is no patience in many of the readers which will have an impact on loosing the readers.

  • THE CONCLUSION:-
There may be information provided at the end of the article which provides the reader from where to get the information about your product. This information can be provided at the space below the article may be at the resource.

  • THE BIO BOX:-

You must be really an expert to express the total content in this section. Make a note about yourself also add a note about your own website link where the reader could get more information and tips including free newsletter and tips for the reader. Hence in this world of internet having tough competition in the field of internet marketing, these tips may be helpful for you to market your articles and help you in reaching the success by rising above the obstacles produced in this internet marketing world.

Do you own a website or a blog? Do you hate to Write Articles? If you want to know how you can Create Articles in minutes then feel free to visit http://www.article-authority.blogspot.com

How to Improve Search Engine Placement

Are you intent on achieving higher placement, rankings and readership for your website? If so, here are a few proven SEO fundamentals known for achieving optimal search engine placement.

The strategies covered in this article are excellent for improving search engine positioning as well as promoting recognition of your content, which develops trust rank and authority over time. Examples of this marketing tactic are prevalent in industries ranging from fortune 500 companies, non profit organizations, and social media networks as well as small businesses and individual blogs. Regardless of market or niche, the results are consistent top 10 placement and VIP status in search engines.

So, what is this closely guarded Seo secret that supercedes page rank? It is Website Trust & Authority, so let's take a look at how to earn it for your website and all subsequent pages published from your URL.

How to create Trust Rank and Website Authority for improving search engine placement for your Niche

One well known secret amongst industry experts is developing relevant content using exact match broad search terms and surrounding it with contextual (more specific) links and useful resources. For example, if you build a website based on this strategy (like Wikipedia's 1.9 million articles in the US for example) search engine algorithms associate your website as an authority since you are creating relevance for the various communities that comprise the web. The reward for such a contribution is hub status otherwise noted as pure search engine visibility. This is essentially because the prime directive of search engines is to provide users with the most relevant results that correspond to their query, essentially giving them what they want and when they want it (without the clutter).

Websites are evaluated with scrutiny from a wide array of criteria from search engine algorithms, their primary method to assess your site is through the use of spiders to collect snapshots of your content. It is the spider (otherwise known as a user agent, or web bot) that gathers data from all crawlable pages to assess if websites are providing valuable content, or fail to deliver relevance beyond their own self serving motives (we are the best, biggest, leading, professional, keyword, keyword, in our city, state, planet,etc.).

In which case, sites containing such generic terms rarely appeal to the Google bot, Slurp or other user agents that scour the web looking for truly UNIQUE content to assign authority and elevate in the algorithm. If you give the spiders what they want, they will return more frequently to glean your pages and assign rankings for your new pages as well as revive older pages you may have long since forgotten. Page rank is by the page, so essentially to increase your potential return on investment, each page of your website can target high volume key words with laser like precision if optimized properly.

One example of website authority, is when you see two web pages returned in a search query from the same website. This is a by-product of authority, multiple pages in your site that have the ability to rank independently equal a higher probability for conversion. This type of search engine placement occurs (multiple listings) when one or more of your keywords are common denominators on several pages.

It is important to vary the context of the keywords and not to group them too close together in your body copy. There are two reasons for this, (1) you could set off spam filters in the algorithm and impact your rankings in a negative fashion through penalties and (2) keywords grouped too closely rank are considered one keyword and only rank well if someone were searching for them the way they appear in the group. A keyword density of 3-5% for the total number of words on your page is sufficient of roughly one keyword per sentence, with no more than 3 per paragraph. Writing in this fashion will keep you well within the appropriate keyword density for achieving higher rankings as well as score points with the humans that read your posts.

When developing new content for your website, try surrounding your keywords with adjectives or qualifiers to augment their contextual impact (affordable, professional, best, etc.). This also provides excellent long-tail search results (unintentional optimization for your pages) when prospects are using longer queries in search engines to find related content. You should optimize EACH PAGE on your site for specific keywords (in order to broaden your net of catch phrases or keywords) for the web.

Elements known to create website authority and trust rank in search engines are:

1. Relevant Content
2. Consistent Updates to Your Pages
3. Deep Linking from Authoritative Sources

Relevant Content

Relevant content can be classified by factors such as it's usefulness, the vocabulary used to convey the message or conclusion or the resources it references. In addition content that is easy to read, copy that compels the reader to take action or piques their interest will typically garner a larger audience in the blog or social networking community for example, which translates to the ability to monetize your site with sponsored advertising programs, banners, etc.

When creating a new page, ask yourself does the content truly leave the viewer satiated with a sense of satisfaction? If so you have fulfilled their reason for visiting in the first place and will strike a chord with them. The result, trust which is favorable for sales conversion.

Write every page this way and you can determine who reads your content based on the optimization utilized, using your titles and descriptions as signal flares for search engines to identify the context of your pages. The real secret here is in tweaking the pages which leads into the next point.

Consistent Updates to your Pages

Refresh your content regularly to improve search engine rankings. It is a known fact, websites that refresh their content regularly can acquire hub or authority status.

A website can gain authority from exhibiting unique patterns which distinguish them from other sites such as

(a) a steady flow or increase in traffic
(b) increased link popularity from other sites proving valuable one way links (Wikipedia is an example of this)
(c) a healthy ratio of inbound to outbound links to or from other related sites.

This is why blogs for example, organically rank higher in search engines than most pages, since they are by their very nature aligned with the principles of what search engine algorithms reward. If you are not using a blog on your own server within your site as a subdirectory or sub domain, I would highly suggest it, due to the long term benefits it can provide for keeping all of your pages crawled regularly from search engines. This also works well in tandem to making tweaks and adjustments to your keywords, titles and descriptions which invariably have their impact on improving rankings.

The description tag, the bin and the ability to rank again and again for multiple keywords on each page:

One SEO secret for long-tail search engine optimization is, in your description tag for each page, try to use tactfully written "exact match terms" as much as possible for the main keywords on your page. One other point to note if you are optimizing your pages specifically for Google. Google has a memory of every revision you have every made to your site, so every page title and every description you every wrote for your pages is stored in a profile (known as the bin) for your site, when someone types a query, it checks the bin for an exact or partial match and then returns the most appropriate response from any number of websites and respective pages within those sites (you can see this in the description of the search results, they change based upon your query). So, in essence, the more you update your pages strategically, the more frequently Google returns and catalogs your content, the more keywords you can amass for each page in your website.

This is a true gem of knowledge if you realize that, even though you may have changed the page, the original version and all versions since are still in the bin, so imagine each page on your site being able to rank for terms that may or may not still exist those pages but still are indexed in the digital ghost of your pages. This means that over time, through strategic planning, you can build each page up for specific keywords and subsequent rankings associated with those keywords.

This is why you always hear experts in the SEO industry stating to refresh your content. By tweaking your website i.e. re-optimizing your pages (recycling your pages, tightening up the content or changing titles, descriptions and keyword variations) you compound the ranking potential for each page in your site. Using the bin / memory theory, you can continually optimize your pages for broader or more specific search terms. You can still rank for keywords, sentences or paragraphs that existed on your pages months ago as well as still return search results from the current re-optimized keywords that may be more in tune with the times.

Deep Linking from Authority Sites

Last but not least, one of the final ingredients in improving search engine ranking and gaining website authority is links. The more relevant the link the better, but more importantly if you can acquire links from websites with trust rank, unique C Class IP addresses (the first 8000 URL's created), or social networking or bookmarking sites such as web 2.0 sites like Digg, Reddit, Del.icio.us, etc. This can dramatically impact your own website authority, since websites with high page rank and thousands of inbound links have the ability to pass on their VIP influence from search engines to your site over time through one-way permanent links.

This is a legitimate method which requires patience, persistence and perseverance to attain the goal, but any noteworthy accomplishment can be measured by the fruit of it's labor. One thing to consider, is not loading up your home page with links from other sites, this appears unnatural, if you are using directories, blogs, social networking sites or article marketing to expand your search engine visibility, then make sure that when applicable that your spread the links evenly to sub directories, or less popular pages in your site.

The reason will become apparent over time, as you see pages with a page rank of zero from your website outrank page rank 4, 5 or 6 websites who may have strong on page SEO factors, but have neglected off page Seo link building to cement their rankings.

In summary:

1. Create value through providing on-topic, relevant content in relationship to the title and description of the page.

2. Re-Optimize content regularly with emphasis on the description tag and using exact match terms for high volume keywords.

3. Add breathtaking adjectives where possible or terms that can augment long-tail search results (affordable, professional, company, services, etc. )

4. Create new pages with the optimized goal in mind, instead of trying to make a square peg fit in a round hole. New content adds value (and additional page rank) and if you start with the goal in mind, you can build fresh (deep) links and rank in no time vs. trying to re-hash content indexed from older pages which are associated with narrower or less popular terms.

So now that you have a better idea of what is required, get busy and start building website authority and trust rank for your website today.

Jeffrey Smith is an seasoned search engine optimization strategist and founder of Seo Design Solutions in Chicago. Jeffrey has been involved in internet marketing since 1995 and brings fresh optimization methods and solutions for business seeking methods to improve search engine placement

Article Marketing - The Importance of Writing 10 Articles A Day

It's a known fact, the more articles you write, the more successful your article marketing is going to become. Why? Because if you were to write more than 300 articles, your articles will get onto search engines first page. I promise that they will. The more that you flood the market with your articles, the more that your audience is going to be able to touch onto your articles. The more that your articles are going to be able to touch onto your articles, the more your readers are going to be sending links to your article to other people. This is a great way to get inbound links!

That is why I cannot stress enough why writing ten articles a day will help you in your article marketing journey. Writing at least ten articles a day will get you more publicity, and more traffic your website or more promotion about your business. Articles are very powerful in hoards. They really are. In fact, your not going to see the traffic that articles can really give you unless you write about 250 articles. This is a lot of articles. I'm not going to lie. So to break it up, just write ten articles a day. But some article marketers aren't able to write ten articles day. So to help you out, here are some helpful pointers to get you to write those ten articles.

  • Just by sitting down and actually getting onto your article hosting server is a great way to get you to write your articles. Article marketers might become lazy and not even log onto their article writing account. Just log on and see how many articles your going to write.

  • Some marketers might have writers block. This is easy to overcome. Just read other articles about your subject. This is a great way to get new ideas and to get out of the slump that you're in.

  • Try setting a certain amount of time in your day dedicated to writing ten articles a day. It seriously only takes about an hour out of your day when you get the hang of it. Just try it out.

Writing ten articles a day is important to your article marketing success! So get out there and write those ten articles!

Looking for some new internet marketing tactics? Don't worry, I have tons. Check out my website at http://www.marketingentity.com

Finding & Getting Webmaster Support!

Internet marketing has become this huge phenomena in the last ten to fifteen years. Literally thousands of internet businesses are being started every single day in North America alone, and the interesting thing about it is that a good percentage of the people that start these businesses, don't know a thing about the internet. Let alone marketing on it!

I remember when I first started online (this goes back years), I got a hold of a recorded video seminar and as you can imagine, I was glued to the screen watching every move of these multi millionaires. They were supposedly THE deal and everyone expected to receive a magic success formula from them. After all, how else would these gurus have made their millions?

Well, I don't remember much about that particular video anymore, except for one scene - where the guru jokingly promised that she would tell everyone exactly where she got all of her secrets from. She had everyones attention all of a sudden. To their disappointment though she says: "GOOGLE".

Now, I am certain that you have heard gurus say that in the past as well and whether you agree or disagree is irrelevant. Fact is, there really is no magic or secret when it comes to internet marketing. Take my word for it: I have seen it all.

If anything, there is a formula, and here it is: Do what successful internet marketers do, and you will be successful. It is as simple as that!

Having said that though, google might not always be the best place to go to if you are just starting out. There is a lot of information out there and by the time you have sifted through it all, you will most likely suffer from information overload. So what do you do?

Join a webmaster forum, bookmark webmaster resource sites, and last but definitely not least, read articles that have been written by experts in the field.

By joining a forum with like minded people, you will find that you are not the only person on the world wide web that has questions about whatever it is you are struggling with. Forums are the ideal place to discuss these problems and to come up with a solution. Remember: two minds are better than one.

Another advantage about webmaster forums is that even though you are all a like minded bunch of people, you all have different strengths and weaknesses. Something you might consider straight forward might be something someone else is struggling with. On the flip side though, if YOU are the one struggling with something, someone else might just be an expert in that.

Build a reputation as one who likes to help, and guess what... other webmasters will have no problem helping you either. Remember: It is always better to give than it is to receive!

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