Friday, May 9, 2008

Article Marketing - 5 Essential Steps For Success

Affiliate Marketing training would not be complete without explaining the HUGE upside to Article Marketing. Once implemented, these content specific articles will keep generating traffic literally for years after initial publish.

The internet marketer uses articles to direct traffic to a website or blog where he has a product or information. An article is NOT a sales page ... as such, it WILL BE rejected by the article directories. :-(

In considering utilizing article marketing, there are 5 specific steps required in order to gain benefit from the article.

1. Carefully choose a product or information that is the ultimate focus of your article.

2. Develop quality information regarding your subject. Your goal is to provide enough information for the reader to see the value, but you DON'T want to provide all the answers ... pique their curiosity to learn more.

3. Provide examples, tips, or tutorials to demonstrate how the subject will be beneficial.

4. Expand your points to paint a picture of the process. Be careful to keep your text informative without bordering on a 'sit-down' classroom session.

5. 'Shine your Apple' before submitting. Perform a complete review and edit as necessary.

It is ALWAYS advisable to save your article and walk away for awhile. We all have a tendency to write what we want to hear. Return to your draft and put your "subjective" face on. Get 'out of yourself', apply the basic steps, and see if your draft meets the criteria for the average viewer. Did you clearly define a problem and provide a practical answer or solution?

Does your article 'read' like a sales page? Generally, avoiding the use of first tense ("I") will help to generalize your points. Remember, you are NOT selling anything ... you ARE generating interest in your chosen topic. Keep in mind that your goal is not to appeal to everyone. Make sure that you have identified your target audience, and have provided enough information to grab their attention. Have you clearly defined the problem? Have you suggested a course of action that may offer a solution? Is your information unique, or can it be found in any number of throw away ebooks? The last thing that you want is for the viewer to go "yeh, yeh, yeh ... same old stuff".

Before you submit your article, make sure that you review your landing page destination from the Resource box. Are all of the links active? Are the keywords compatible? Is the subject of your landing site an expansion of the theme of the article? Do you add additional value?

Article marketing is a VERY effective tool for building your affiliate marketing business. Seek out sources of information that will help you fine tune your various article marketing campaigns ... Research is NOT a dirty word! :-)

An excellent report regarding article marketing tactics is available for FREE on the author's website. Pick up your copy, and begin exploring the many benefits from article marketing.

The author lives and works on 'The Big Island' near beautiful Hilo, Hi. For more information on article marketing and your FREE report, visit his website at http://now4u-website.com and select "5 Essential Steps For Successful Article Marketing". This article may be duplicated PROVIDED the resource box is left intact.

Article Marketing Like A Pro

If you want to article market like a pro, than I suggest that you check out these simple steps. If you want to really succeed in article marketing, you have to be dedicated and you have to work hard. You need to write hundreds of articles so you can flood the market. So check out these simple steps to make your article the best possible article that it can be.

1. Put in valuable information. Don't just write slop. You have to make sure that your article will give the reader information that they will have for the rest of their lives. Remember, articles are not about spamming your audience about your product, it's about setting up a relationship with your audience.

2. Make your own articles if you want to be an article marketing expert. I cannot stress this enough. If you go out and pay someone to write you articles, your not going to learn anything, and your not going to be a reliable source. You have to write the information yourself and actually do the work. There is no room in this world for lazy people.

3. Write unique content. Make your articles yours. Make it your own. Find your writing style and stick with it. This writing style is what's going to be driving in the traffic that you want. So this is the most important step!

4. Make it short and quick. Don't drag out the article! When in doubt leave it out. If your thinking if you should put extra information in it, don't do it!

5. Stick to the point. Please don't go off topic. If someone is searching for information about computers, don't start talking about light bulbs. Give your viewers what they want.

That's all that you need to know to write a successful article. Just keep writing and you'll get to the first page. I promise!

SEE YOU AT THE TOP!

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Are You Making This Mistake With Your Article Marketing?

Let me ask you a very important question concerning the traffic to your website. Do you get enough traffic to your website. Traffic is the lifeblood of your internet business and without this you are unlikely to succeed.

Unfortunately most people on the internet do not have a proven traffic strategy to generate leads and ultimately customers. You may be doing a bit of ppc adverts or email marketing. Alternatively you may be writing a few articles a week.

To succeed online you need lots of visitors. Incredibly most people do not have a comprehensive traffic strategy that will drive enough traffic to their website to succeed online.

This is the strategy that I use and it works like crazy. However, this is not a quick fix and requires work. So sorry to disappoint you if you were looking for a quick fix.

I write many articles focusing on topics of my niche market. I submit these articles to the major article directories and generate traffic to my website. However, what is really important is to get your actual numbers right. You need to write at least two hundred and fifty articles to start seeing measurable results. Many of you will write ten articles and be disappointed with the results and give up on article marketing.

Make sure that you drive all your traffic to a squeeze page so that you can capture the name and email address of your prospects. Also ensure that you have a good email follow up system that will convert prospects into paying customers.

If you do all the numbers right with driving traffic to your website it will consequently result in increased subscribers and sales.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Article Marketing - The Hidden Key To Exploding Your Profits With A Zero Budget

Let me ask you a very important question. Are you maximizing your marketing efforts? The reason that I ask this is that this is the number 1 reason that most internet marketers fail online.

I remember when I first started online life was very rough. I really felt overwhelmed as there were so many different skills that I needed to learn. I learnt the hard way that I needed to track and test everything to see where I was getting the best return.

Let us look at how I use a proven system of marketing to build my business. I send all my traffic to a squeeze page where the main purpose is to capture the name and email address of my subscribers. After this has taken place I send my traffic to a high converting sales page where I make sales immediately. Then I follow up with my subscribers by building a relationship and backend promotions where I make most of my money.

So let us look at in forensic detail how I use article marketing to do this. I write keyword optimized articles and submit them to all the major article directories. I include a link to my squeeze page in my resource box. All the traffic that I get from the article directories will build my subscriber lists as they are sent to a squeeze page to download a free report.

This is a really simple system that works. Now the key to make this very profitable is to track and test everything. When I first started I was not making that much money. However, I tracked and tested everything I did. I found some offers that converted very well. I also consistently tweaked my sales pages to ensure that I get the maximum results from them.

Once you start implementing this in your business you will realize how simple internet marketing is.

Are you really interested in driving massive traffic to your website?

Here's the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Using The Art Of Pre-Selling To Increase Conversions

Many websites make the mistake of attempting the hard sell from the very first page that visitors reach. While sales pages do work under certain circumstances, the concept of pre-selling is one that can be used to generate greater conversions and improve bottom line profit.

When visitors first arrive on the pages of your website, they don't know you or anything about you. This makes them unlikely to purchase from you, without some ground work. Pre-selling persuades your visitors that they can trust you and that they can complete a secure, safe, and advantageous transaction on your page.

Be Perceived As An Expert

The most effective method of pre-selling is to be perceived as an expert on the topic of your site. In order to this effectively you first need to get to know your visitors and understand what they are looking for. The majority of visitors are more likely to be looking for information than an immediate source of a product.

Providing information to your visitors puts them in the frame of mind that means they are ready to purchase from you. They begin to trust you and believe what you say - in short, they perceive you as being an expert. Once you have identified yourself as an expert in a field, you are able to make suggestions and your visitors will be more perceptive to those suggestions.

Start The Sale

Once you've provided a reasonable amount of information and have come across as being an expert, then you can begin to offer related services or products. Ensure that those products or services you do offer are related to the information you have provided.

It's important to differentiate between hard selling and pre-selling. If you have an e-commerce store then you should have a good idea of the pages that are visited by people looking to buy and people looking for information. Consider the keywords they used when searching (for organic and paid listings) because these will give a god indication of whether to sell or pre-sell.

Match Your Voice To Your Visitors

The art of pre-selling doesn't have to be difficult. If you're dealing with individuals then consider using an informal and friendly tone. For businesses and organizations, a formal and informative mannerism will serve you well. Above all else, experiment with different techniques and methods - stick with those that work (although there's usually room for some improvement and optimization) and improve on those that don't.

WebWiseWords is a professional website content writer, helping to improve conversions and increase traffic through SEO copywriting and an extensive range of copywriting services. See how they can help increase conversions using the art of pre-selling on your website.

Article Marketing - You Are Missing Out if You Are Missing Article Marketing

If you are spending your hard earned advertising funds on traditional mail or email marketing, or if you constantly working to improve your ranking on search engines with costly and time consuming search engine optimization operations, then you need to discover article marketing. Article marketing is HOT, and there is a reason for that. The reason is simply this: article marketing can generate traffic to your website quickly, effectively, and at little or not cost to you. If this sounds attractive, then read on.

How does article marketing work? It is actually incredibly simple. Many websites have developed that simply provide informative articles on specific or various topics to interested readers. Someone has to write these articles, so why not you? If you have an online business, then select a topic that relates to the products and services you provide. Write a few informative or persuasive articles on that topic, and then distribute them. Most websites that publish such articles will post your article at no cost to you (some may even pay you, although this is rare), and will add a brief biography and a link to your home website at the end. Then, when interested readers finish your article, they are drawn to your website.

Not only is this easy and fast, it also draws only traffic that is truly interested in your products and services, not a bunch of people who are only clicking the link to your site in order to try to receive a free iPod. Frankly, article marketing is one of the most efficient methods of online marketing that exists today. If you are missing article marketing, then you are missing out.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.