Article Marketing Mastery And Sexy Lawn Furniture

Article marketing mastery sounds more like an unattainable ideal than an actual destination doesn't it?

I don't expect to ever leave my trusty Dell one day, after writing an article and say "Damn. Nailed it. Time to 'master' something else."

It won't happen. And that's the beauty of all of this.

Progress not perfection.

While I was a copywriter at J Walter Thompson and Young & Rubicam in New York, we creatives would get literally drained by the amount of times we would have to present our ideas. Internally and to the all mighty clients who pay all the bills. Present to this person, present to that person. Get on a plane to Atlanta, present. Go to focus groups, present.

One of the tricks that we came up with during all of that tedium was a game where we would try and insert a phrase into meetings with the head clients. Simple phrase...were totally unique but also HAD NOTHING AT ALL TO DO WITH WHAT WE WERE TRYING TO SELL THEM.

The 'game' part of it was to see who could most creatively insert the phrase!

For instance, before we got into the conference room with the client, the creatives would agree on the phrase, and the more ridiculous the better. So if I was selling ideas to The Bronx Zoo (which I continually did), the phrase might have been something outrageous like having to say "albino criminals" or "why LAWN FURNITURE IS SEXY.' And who ever could do it WITHOUT calling attention to how RIDICULOUS it sounded...won!

Bear with me here, I'm turning the corner.

Well what I didn't know at the time, but do very well know now is that what we were actually accomplishing with this little creative 'phrase game' was that we were inserting unique KEYWORDS into the meeting. We were, in fact, 'cloaking our keywords.'

That's right...KEYWORDS.

Now, here's why you should be playing this not so little game...

By finding VERY SMART ways to insert unique phrases into your articles THAT HAVE NOTHING TO DO WITH THE TOPIC OF YOUR ARTICLES, you will be able to track them as they fly around the net.

You'll be able to do natural searches for your own CRAZY keywords and see which webmasters have picked up your content. Because of the uniqueness of your keywords, they will completely be your own. No one else should have ever used these words in combination...that's your tracking key.

Again, it is very important that you DON'T use a crazy keyword (which can be more than one word, don't forget) that will pull your readers off course. It can't be disruptive. So finding clever ways of putting them in there is important to the natural flow.

Try it with one article.

Watch as your work ends up in countries you've never even heard of before.

It's as wild as...let me think...as wild as albino criminals I suppose.

Enjoy!

Kevin Browne is a former Creative Director and Senior Copywriter at agencies including J Walter Thompson, McCann Erickson and Young and Rubicam. Kevin now runs TABinteractive where he shows web owners how to FINALLY make ridiculous, and consistent online sales at http://www.tabinteractive.net

Article Marketing - Discover 4 Amazing and Powerful Ways to Supercharge Your Article Marketing

A lot of webmasters, especially those who are just starting out, have limited marketing budget. But that doesn't mean that they cannot popularize their websites. With the advent of article marketing, a free and effective marketing tool, anyone can make a name online by just writing and distributing articles online.

1. Pick the best topics. In doing so, you must remember that your topics must be able to generate the interest and attention of your target market or those people who are most likely to buy from you. So, if you are selling golf equipments, you should write about golfing tips, world's famous golfers, upcoming tournaments, etc. These articles will surely attract those people who are playing or at least interested about golf - these are the people who you would like to drive to your website to augment your sales potential.

2. Widely distribute your articles. The effectiveness of your article marketing campaign lies on how many targeted people you are able to connect to. So, aside from article submission sites, you can also post your articles on your blog, social networking sites, social bookmarking sites, forums, or on your own website. You can also use them as newsletter content when you publish your ezine or compile them to create an ebook.

3. Be particular with your titles. Your articles, no matter how good they were written, will be ignored online if your titles are lousy. Improve your click through rate by using headlines that are attention-grabbing, enticing, direct to the point, intriguing, and keyword-rich.

4. Don't forget your potential audience. Always keep them in mind when writing your content and make sure that you design your articles to meet their needs and demands.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.