Three Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is

Article marketing is one of the best ways to generate website traffic and improve your listing positions on the search engines. Articles work in four ways to drive traffic to your site and get you seen on Google.

However, before you begin to think how to use articles, you first have to write them. You have two choices here: write your own or have them ghostwritten for you. It doesn't matter what way you decide to go, since the approach is the same whether or not your article is actually written by you or somebody else, as long as you have the copyright and your name is stated as author.

The choice of subject is important. It should be a topic that is fairly popular, since nobody will be interested in an article written on last year's great idea. Article and website generation software, for example, was very popular up to the first half of last year, but when Google's new contextual analysis algorithm started to downlist web pages that did not hack it regarding content, then the popularity of that method of generating web pages and content articles dropped to nil.

Prior to that, articles on the topic were hot, and then suddenly, almost overnight, they were dropped like hot potatoes and authority websites suddenly became the thing. Your article, then, must be topical and well written. You should make sure that there are no glaring spelling or grammatical errors. It does not have to be perfect, and the occasional slip can be tolerated, but the approach that 'as long it can be understood then it is fine' is certainly not acceptable.

In order for an article to be useful to you in generating traffic and improving your website listings you must submit it to article directories. Submit it to as many as you can because you get a one-way link back to your website from each directory you get it published in. Search engines such as Google regard these links to your site as indicating the popularity of your site, and hence its importance and relevance to the keyword for which it is listed. This helps your page ranking, and also its position in the listings for that keyword.

Article directories also allow you what is known as an 'author's resource box'. This is where you provide some extra information about yourself or your website and provide a link to your site. It appears either in form of a box, or as an extra two or three lines of text at the end of the article. You must make sure that the link is to a page on your website that relates to the topic of the article. If you are writing about rubies, then the link should take a visitor to your web page providing information on rubies, and not emeralds. Otherwise, you could lose your visitor.

If the reader wants more information on the topic of your article, they will click on the link and get it. That is potentially a good source of traffic, assuming that your article is good, provides useful information and the reader wants to find out more. You can word the resource box, or the end of the article, to persuade them to click on that link.

If your article is good, then a reader might like it so much as to copy it to a page on their website, dealing with the same or a related topic, to use as content. This gives you two further benefits. First, visitors to the other website could find your article and click on the link you have provided, so providing you with even more traffic. Secondly, you get another one-way link back to your web page from the other person's web page.

Some links from article directories can be very valuable to you because they are from web pages with a high Google page ranking. Page ranking is a measure of the popularity of your individual web pages calculated from the number of other web pages linking to it, and the page rank of these other pages. A link from a page ranked six is worth a lot more than one from a page ranked two. The page rank is shown on the Google tool bar in the form a green line, with a mouse-over numerical figure ranging from 0 - 10. Google itself has a page rank of eight.

To recap, then, article marketing provides you with direct traffic through readers of your article clicking on your link to find out more on the topic of your article. They can do this either directly from your article resource box, or from the website of anyone who copies the article to use on their site.

You also get traffic through the listing on Google and other search engines that will be enhanced according to how many links back to your website you generate from article directories and other websites using your articles. The higher the page ranking of these directories and websites that link to you, then the more benefit they will bring.

Article marketing is currently very popular, and one of the best ways to generate website traffic and therefore enhance your income.

Generate Website Traffic With Article Marketing was originally published at http://www.affiliatemarketinglife.com

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Article marketing is said to be one of the absolute best ways to get the most highly targeted traffic to your website. If you haven't heard this yet, you will be hearing this again. Want to know something that will really help you be effective when writing Internet marketing articles? Don't write about your product or services!

Most of you haven't heard that before. Then why would I write articles you might ask? Simple, to passively introduce yourself using a concept called PREselling to find people that have an interest in topics related to your products or services so that when they do need or want to look at some specific information, you have already shown them that you are credible and capable of giving an unbiased opinion.

It's a simple strategy really, even though it is grossly underutilized. Your information or topic should cast a wider net than your products or services do. What I mean is, if you write an interesting article on where to place your tent so you don't get caught in a flash flood while you are sleeping, and then throw in 4 helpful tips on cleaning and storing your tent after use, that will cast a pretty broad net from someone that might be a serious camper to a back yard camper who just wants to store his tent properly.

When they get to your resource box, it is best to keep with this same strategy. Saying something to the effect of "For other useful tips and little known camping strategies visit our web site," and then give the link. Even when your reader gets to your website you don't pounce on them. Here you will have great content and useful information too.

In this case, let's say you have affiliate agreements with manufactures of all different types of camping gear. Instead of having big ads all through your content, a more effective method is to create pages on your site where you do multiple product reviews. For example, a compass review page where you took the top 5 compasses and reviewed them to help your potential customers find just the right compass for their particular needs.

This is the ideal way to use article marketing and the PREsell process to drive highly targeted traffic to your affiliate links which people can use to buy products in which you get paid for the marketing. Have you ever thought you could be more successful by being less pushy?

Let's look at this from the reader's perspective once. How many people do you think are out looking for compasses? Not very many. But if they are, let's say you get your 1% of them to come to you and buy a compass by paying for ads and not using the PREsell process. In contrast, by using the PREsell technique outlined above, you get your 1% plus. Let me give you an example of someone you would not have gotten if you had just written about compasses.

I am a father that is working with my son on merit badges. This last Saturday we camped out in the back yard for the first time. I wasn't quite sure how to take care of the tent so I did a search online to see what I could find. I ran across your article, and was glad to find just what I was looking for, a quick tip on cleaning and storing my new tent.

On the bottom, I see in the resource box, that your site provides other useful tips and strategies that I might need in the future. I go to your website to take a quick look and see what other info I might find useful. While reading another article, I see a link that I can read a review on 5 different compasses. This is cool, because I knew I needed to buy a compass for me and my son for scouts.

If there would have just been an ad, I would have read it and still taken some time to look at a few more ads to try and learn some more information before I bought anything. But after reading all 5 reviews, I could see exactly why one of them was just perfect for what I would need.

I was sure glad there was a link right there so I could just order that one, get what I needed, and not have to spend any more time on it.

This is the power of PREsell. Never would the reader put up their guard, because no one was every saying, hey look at me, I am the best - want to buy me? Which would put up anyone's guard. Instead, I provided the reader with the information that they needed to follow the natural course of how most people make a buying decision without any hype or pushiness.

What if the text links strategically placed throughout your site lead your readers to a page that had 8 links on it, each to a review of 5 different brands of the same type of products? Check out our review on 5 different flashlights. Check out our review on 5 different fishing poles. Check out our review on 5 different knives. None of these things were sold in your article, but all would be perfect fits for your readers.

Maybe you have affiliate agreements for all 5 products maybe you don't. But in either case, you have created an environment where your reader can buy what they need without ever having to feel pushed, threatened and defensively putting their guard up. I think you get the idea. This is article marketing utilizing PREselling at its best.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

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As a marketer or online businessperson, you have probably researched over and over again what works, or what strategies have been proven great. That is part of being in business on the internet. Research and testing is a part of the gig. However, you may not have heard of some of these great article marketing strategies that have been proven to work time and time again. Here are some of the best strategies you will ever utilize to make your business greater.

Success Comes In Numbers -

The truth is that simply submitting one or two articles is not going to get you very far. Article marketing should be thought of more like a campaign. You have to get some good numbers up to start seeing activity coming from those articles, and most people have experienced a jump in activity at around 30 articles out. There is a simple formula to this: the more articles you use in your campaign, the better your business from those articles will be. In fact, many people make article marketing their primary source of advertisement. Using this strategy will help you gain traffic, credibility, and profits.

Be Subtle -

When you're submitting your articles to article marketing databases, you do not want to submit flat-out sales-type articles or ones that are full of hype. First of all, most sites will not accept them and secondly, consumers who are genuinely interested will probably click off of them. When people know that you are flat out trying to sell them something, they will not appreciate it! You will have much better results if you provide lots of information in your article and keep the mention of your product or service to a minimum. One to two sentences should be plenty.

Another thing that a lot of people do is compare several products or services with their own, so that consumers can see the many benefits of their products versus the other products. The link back to your site that goes in the byline of your article should be plenty to get the consumer to check out your product, especially if they see that your product has tons of great benefits.

Use Keywords Properly -

You would be surprised to know how many people don't have a firm grasp on SEO. They place keywords within the article as many times as they can within the text they have. That is another no-no. A good number of keywords is about 1 time per 100 words. This makes the article SEO friendly as well as easier to read for the consumers. When the same word is repeated over and over, it can really be confusing and choppy for the writers to read. Using the proper number of keywords will help the article read better and place better in search engine rankings.

Using these tips and ideas is a great way to make your articles a great success for your article marketing campaign. This means better success and more profit! You just can't beat that!

Are you a freelance writer who is tired of others profiting from your hard work and effort? Do you want to maximize your online income and secure financial freedom for you and your family? Now you can! Combine your writing talents with the power of Internet Marketing and watch your income soar! Visit http://www.internetmarketingwriter.com and join the new revolution of financially secure and joyous freelance writers.

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1. The articles have to have key word rich content. We know that people don't go to the article directories and just search around through the list and pick out whatever catches their eye. The bottom line is that people perform searches with the major search engines, typing in a key word or keyword phrase in order to find data that will help them get the information they are looking for.

So, although you should write your articles for humans, you should write them for humans that are looking for their information through search engines. If your article is not indexed with appropriate and logical key words, it is probably going to end up an undisturbed packet of bits somewhere: therefore, bringing you, as the writer, very little value in terms of creating pathways back to your website, blog or ezine subscription -- which translates to little or no visitors for your site.

2. The articles have to be published on high profile directory sites with a *page ranking* of 3 or higher. The reality is that most of us will never have a website, blog, article or group of articles valued by the search engines enough to get a top page ranking for a key word or key word phrase. This is the value of publishing and syndicating your articles with one of the larger article directories. They have the clout, you have the content.

So, an article directory gives your article credibility both with the readers, and the search engines. Because of this, it has a better chance of getting a higher ranking in the search engine results. Those rankings will improve the visibility of the article and provide you with readers you might not have otherwise gotten.

3. The article has to have a working resource box with at least one fully written URL, information on the value that the author brings to the reader, and a call to action.

Not only is your article going to be published on other sites, each having different formats for inputting the data, but you don't know who will be doing the actual publishing. One way of protecting yourself against possible problems with the links in your resource box is to type at least one URL with the full http colon back slashes in the address.

In addition to the great article, let the reader know something about the author that will confirm to them that looking to this author for more information is a good decision. *John Doe has personally helped 70 people learn to eat properly with a knife and fork allowing them to eat in public without ridicule. *

And lastly, a call to action: *If you never want to be embarrassed by your obvious lack of breeding again, sign up to receive a free report on how your use of the knife and fork can fool the most pompous people, even fooling the king and queen themselves.

What if Dan Iverson could show you how to write about any topic on earth and make money? He'll teach you how to better understand human nature as it relates to e-commerce; how people, from their perspective, come to make a purchase on the Internet. I am talking about learning how you can pick a topic of interest, write about it, and with the right tools and a little research find connections between your readers and real products and services, of which you can become an affiliate and make money. Here is the best part. I will teach you all of this absolutely free. That's right, click on this link and you'll get the full Affiliate Masters Course Free. This is no joke, I promise once you start to read this course, you will see and learn the logical system of affiliate and information marketing. It will open your eyes to the greatest and most versatile opportunity in known history: the Internet. Even if you have a website, you can use these techniques. http://aggressiveinternetmarketing.net/free-tool.html

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To put in place an effective marketing strategies with a basic written marketing plans for your company not only need money but also resources. On the other hand, your marketing strategies need not be complicated to implement and it is far better to start with a simple written marketing plans that you can follow and modify where necessary.

All business people know they need marketing strategies to remain competitive but most are faced with the dilemma of dollar and time resources. Some even do not sure how to get started and the time to figure it out. To kick start, you must know where you are going - define your goals and then organize all those brilliant ideas into action plan. It is very important for SMEs to have very clear mind to remain competitive and at the same time maximize their investment.

Some SMEs with its limited resources may find executing a marketing plan tough if to go solo and should look into running marketing activities with partners that are complementary to the business to maximize costs and resources.

Alliances and co-marketing activities for SMEs not only cost-effective but also creates synergy as customers may get better and complete solutions to fulfill their needs. In this scenario, you may be able to broaden your reach to potential customers that are previously covered only by partners. This form of tie-up or alliances could be probably a "WIN-WIN" solution for the "not-so-rich" and / or resource poor SMEs.

Written Marketing Plans

Before we can move on to how to write our first marketing plans, we have to know what is often associated with your company by your customer. It is the "feel" associated with your company and in many ways your products or services and for small business owners, your personality attached to it. "Feel" is the way the phone is answered, the design of your printed materials, website and how you or company network in the community. It is all about reputation and an implied promise made to build trust, confidence and loyalty.

As you can see it cost very little for the "feel" effect but the challenges are how to convey a solid and professional image that a potential client may want to do business with you.

Step one - define your products or services in your plans.

Customer buying behavior is typically based on how your company product or service measure up to their immediate needs. Our strategy should be telling our potential customers the benefits and values of our products or services but too often we sell on functions and features. Good products or services have to address the needs of the customers by their values and not the functions or features.

Make a list of each product or service your company offer, and list each one the corresponding benefits to the consumer.

Write out a clear, precise Unique Selling Point (USP), describing how your company product or service differs from those of your competitors and always highlight its benefits and values. Customers are generally willing to pay more if they get the perceived values and benefits they want.

Step Two - write a detailed customer profile.

If your target audiences are the general consumers, list demographics: age, gender, lifestyle, location, preferences, interests, etc.

If you market to businesses, describe your ideal business client, include the size of company, number of employees, gross sales, location, etc.

Armed with valuable information, note how your products or services that can fit into their specific needs:

• What do they want?
• What concerns and challenges do they face, especially those your product addresses.
• Buying behavior, seasonal patterns such as peak buying periods or slow times.
• What's in it for them? Write a message directed specifically to your target customer and focus on the benefits.

Step Three - define specific and realistic strategies.

Decide which marketing strategies you will use, for example: networking, cold calling, mailings, advertising, website marketing, email marketing, promotional events etc.

List the pros and cons of each tactic and brainstorm the best tactics for each of the strategies you've selected. Workout and assign time and dollar resources for each strategy you've chosen.

Step Four - put your plans into ACTION

Jump-start your marketing action by selecting two or three you have brainstormed. Follow your plan, regularly review progress, track the results and modify where necessary. When something produces good results, stick with it and if it does not, stop or change.

Use different channels to test the best responses and cost- effectiveness. You have to keep reviewing your strategy by challenging yourselves to see if your marketing plans really fit the real world. Tracking results made good business sense.

Maximize Your Marketing Dollar

Maximizing our effort is about how we can be FOCUS to leverage on our products or services strength to gain the maximum return-of-investment (ROI). Focus is identifying your target and selecting a specific market niche. The narrower your niche, the more effectively you'll be able to communicate your message.

So your strategy should be focusing 80 percent of your effort and resources on the top 20 percent of your products or services that bring in 80 percent return of income. Slight variations accepted but 50 percent effort for bottom 20 percent of your products or services spell something wrong with your time and resource management. Remember, maximum marketing effort would yield highest possible return where as, half-hearted approach would not return you half but zero.

In summary, you must be ready to adapt to changes in your business environment and willing to work with other co-marketers to create synergy. Highlight the benefit and values of your most strategic products and services. Leverage on the strengths of different products and services.

If you do not know where to start marketing strategies, try working with some professional organizations, and some other associations that your potential customers may belong to.

To read more of his articles, please visit: http://www.companyandpeople.com/marketing-strategies/marketing-strategies-written-marketing-plans

Author: Anthony Lim

http://www.companyandpeople.com

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It has always been about being noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line. Now more often than not, the World Wide Web to functions along the same principles.

With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense.

It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :

Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.

Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.

Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%.

Be smart and spell your keywords with variations and also include plurals.

Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.

A Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.

It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.

The basic rule of thumb is to know what are the keywords your potential customers are likely to use. Key words must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.

So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the users shoes). And construct content using all the golden rules and keys mentioned above. If you tread the right path success in the World Wide Web will be yours.

Aaron Brooks is a freelance writer for http://www.1888SeoServices.com , the premier website to find Seo consulting, link buildings and professionals seo training, online marketing tips, seo tools and more. He also freelances for Submit Free Press Release site http://www.1888PressRelease.com

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